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Market entry as a tier 2/tier 3 supplier in the defence/armaments industry: requirements, qualification routes, timescales and practical recommendations.
The German defence industry has a hierarchical structure. At the top are the prime contractors — Rheinmetall, KNDS (KMW + Nexter), Hensoldt, Diehl Defence — which supply the Bundeswehr and NATO partners directly as tier 1 suppliers. Below them are tier 2 suppliers, which supply subsystems and assemblies, and tier 3 suppliers, which provide components, materials and services. For specialised medium-sized companies — in refractory construction, for example — entry as a tier 2 or tier 3 supplier is the realistic option.
Market volume and growth
The German defence budget stood at more than 75 billion euros in 2025 and is trending upwards. The Bundeswehr special fund (100 billion euros) is driving major procurement programmes. For suppliers this means: the market is growing, the order situation is secure for years to come, and the prime contractors are actively looking for qualified suppliers in order to expand their capacity.
Entering the defence industry takes more than good products. The prime contractors expect their suppliers to hold a defined set of qualifications that go beyond what is usual in civil industry. The good news: many requirements can be built up step by step, and the first contract does not have to demand the full scope of qualification straight away.
Making use of transferable capabilities
Refractory companies with experience in the steel industry, petrochemicals or power engineering already possess many of the required capabilities: high-temperature process expertise, quality documentation, working under security requirements and experience with large-scale projects. These transferable capabilities should be highlighted specifically when applying as a supplier.
The route to becoming a defence supplier runs through several parallel activities: building qualifications, networking and active business development. There is no central registration body — access is via the purchasing departments of the prime contractors, via industry associations and via trade fairs.
The first contract: start small
Do not expect to win large contracts immediately. The typical entry point is a small order — a delivery of material samples, a repair, a technical study. Use this opportunity to prove your reliability. In the defence industry the rule is: once you are in the system and deliver good work, you are rewarded with a rising order volume.
Building up the capability to supply the defence sector is a strategic project that takes 18 to 36 months. A realistic timescale allows for certifications, networks and technical evidence to be built up in parallel. The following roadmap provides guidance for medium-sized companies approaching market entry systematically.
Protecting the investment through offset deals
International defence deals frequently carry offset obligations: the foreign manufacturer must generate part of the added value in the purchasing country. For German suppliers this can be a way in — for instance when a US system is procured for the Bundeswehr and the US manufacturer has to involve German suppliers.
Entering the defence industry carries specific risks that medium-sized companies need to understand and manage. Long qualification cycles, political dependencies and strict compliance requirements call for realistic expectations and careful planning.
Diversification as a strategy
The smartest strategy is to combine civil and military contracts. Use your defence expertise as a premium reference for the civil market and vice versa. This avoids dependencies and exploits synergies in technology and quality assurance.

Dipl.-Ing. Aleksander Stepanov
Deputy Operations Manager & Project Manager
Refractory construction, industrial furnace construction and plant engineering
Whether complete relining, repair or emergency — free initial consultation and a fast response.